Company founder Aaron Max Epstein’s fondest childhood memories of growing up in Brooklyn, New York were trips down to Coney Island with his dad and brother where they indulged in sketchy rides, and ate raw clams and hot dogs at the original Nathans Famous hotdog stand. As a seasoned graphic designer and a hot sauce wizard, Aaron grew an appreciation for the iconic gritty, vintage style and history of Coney Island. “It’s the love of food and experience merged with the backdrop of Coney Island – a perfect pairing with infinite flavor combinations of hot sauces to be born.
